Tip Of The Day!

Alphabet soup is what you might think once you begin discussing artwork. Here’s a handy cheat sheet to help clarify the jumble.

• DPI (dots per inch) is the unit of measurement for resolution, communicating the density of dots in a print image or on a computer screen. It is helpful to remember that as the dpi doubles, the number of dots within a square inch quadruples. Therefore an image that’s 300 dpi will have 90,000 dots per square inch. Remember, the higher the dpi, the better the resolution of your image.
  
• CMYK color: This is the color method based upon pigments. “CMYK” stands for cyan, magenta, yellow and black. Using these four colors, most other colors can be achieved.
  
• PMS (Pantone Matching System): This is a printing color method based on a list of specially mixed colors by Pantone Corp. These colors are considered to be “pure” and “true” based on their exacting specifications.
  
• BMP (bitmap) is a map of dots or pixels, which typically comes in file formats such as .gif, .tif, .jpg or .bmp. Each dot can specify a color. The larger the resolution the better, but these files generally aren’t the best choice for imprint artwork.
  
• GIF (graphics interchange format) is often the format used for the photos you see on the Internet, because the files are small and download quickly.
  
• JPG or JPEG (Joint Photographic Experts Group) is a standard compression format for high-resolution color images. They too are created by pixels. The higher the dpi, the better the image of the jpeg.
  
• TIFF (tagged image file format) is a file format for exchanging bitmapped images.
  
• EPS (encapsulated postscript) is a type of graphics file written in postscript language.
  
• PDF (Adobe portable document format) offers an easy way to share files and to illustrate what you want your artwork to look like. However, these files aren’t always the best from which to have your garment imprinted

Let It All Hang Out with Custom Door Hangers

Door hangers can tell us a lot. They can tell us when a new Chinese place has come to town. They can tell us when our hotel room is being serviced by the maid. They can say both “Come In” and “Do Not Disturb” in a voice much louder than our own. But with a little imagination, your custom door hangers from ExcellPrint-Promotions.com can tell your customers so much more.

I know, those door hangers you get around the neighborhood advertising a new restaurant can be annoying. But you have to admit, they do grab attention. Maybe it isn’t the type of ad that is the problem but the ad itself.

By nature, door hangers have to be more versatile than your average flyer. They have to withstand the elements enough to stay on the door. If you spend your money and time creating and designing a door hanger out of heavy cardstock or a thicker weave paper, why make one that your customers immediately have the urge to throw away? Putting something worth keeping on your door hanger makes this a more valuable ad.

Some restaurants have chosen to print their entire menu right on the door hanger. After a customer tries your food, they can hang the menu and save it for later. Other clients, like club owners, car washers and clothing store clerks use door hangers as coupons, redeemable for discounts, free entry or a free drink.

A colorful design will also keep your customers from tossing this thing in the trash bin with the other junk mail. Separated from the catalogues, scams and bills, your door hanger should hang above the mail, defiantly mocking its blandness, screaming “I am more important. I am worthy of being on the door.” Bright colors, professional graphics or themes can make this happen. And we at ExcellPrint-Promotions are here to help.

So don’t just offer your customer another piece of kindling for the fireplace this winter. Give them something that they can hold on to and something that will hold on the door for them. Let it all hang out with Custom Door Hangers from ExcellPrint-Promotions.

Maximum Impact

Realize ROI With Pomotional Products

You Want The Latest...

Products and Ideas! Excell Print & Promotions through it's relationship with 3,500+ industry suppliers and the Advertising Specialty Institute, has immediate access to the latest promotional products to hit the streets. From USB Pen-drive watches to backpack radio coolers, we're always keeping our eye out for the hottest industry trends!

Using Our Programs Clients:

• Increase direct mail and print response rates
• Generate better targeted booth traffic and qualified leads
• Create long-term sales with key customers
• Improve morale with remote workers
• Develop good will with prospects, customers,
• employees, & vendors
• And much more!

Promotional Products Increase Customer Satisfaction!

A survey conducted by Dr. Richard Beltramini of Wayne State University, found that customers who received a promotional product with a "Thank You" letter were 43% more satisfied with the company than those who received the letter alone.

Promotional Products Generate More Sales Referrals!

Research done by Baylor University indicated that salespeople who gave promotional products to their customers received 22% more referrals that those who didn't use any ad specialty items at all.

Make Your Mark In 2010!

Make Your Mark In 2010!

Do you want to increase your company’s recognition in order to attract more sales? It is no secret that ‘branding’ is a popular method used by premier names such as WalMart, McDonalds, and Apple. Branding refers to making your business’ name, logo, and slogans recognizable to the public. Repeatedly exposing current and potential clients to your brand ensures the likelihood that it will be remembered when they are in need of the goods and services you offer. We at Excell Print & Promotions offer a large variety of stationery materials. Visit our site http://www.excellprint-promotions.com/ to receive a custom quote and place your order in three, easy steps. We are hosting a special holiday sale to bring you good tidings (and sales) in the new year! Excell wants to help you with your branding initiatives. We are offering 15% off stationery items such as business cards, envelopes, and letterhead for a limited time! This deal is good from 12-7 and running until 12-14 only to those who utilize our promotional code, STA12. Mark your calendars to visit Excell at http://www.excellprint-promotions.com/ and prepare to make your mark in 2010!

Use Promotional Products to Make a Big Impact

In business, it is important to set your business apart from the competition. Potential customers are exposed to many brands and their associated products and services all the time. Researchers theorize that it takes unique and multiple exposure to a brand in order to to make an impact on the masses. Using promotional products is one way to expose potential customers to your brand.

- Business promotional products are great to use at trade shows. A potential client may have a fond first impression of your business, yet immediately afterward, they will be approached by other businesses. How will they remember you from the others? Presenting them with a unique business promotional product will help their memory and create a positive association to your company.

- Business cards are a good way to network with potential clients, but promotional products can also keep your business fresh in their mind. For instance, you can provide them with a pen, notepad, or coffee mug in addition to a business card. Business cards may get lost amongst other things, but a useful item such as a coffee mug can be used each business day and remind them of your business and the thoughtful gesture.

- As previously stated, market research suggests customers need repeated exposure to your brand name in order to maintain it in long-term memory. Why not provide them with a custom promotional item such as a t-shirt, beer mug, or set of golf balls? The continuous usage of the promotional item will repeatedly expose them to your brand. This will increase the likelihood of contacting your business next time they have an associated need.

- How many companies are in your industry? Most likely, there are a good number of competitors. What are you doing to help potential customers differentiate your business from the rest? The deliverance of custom promotional products is something unique to provide to them. Business cards, brochures, and postcards can get the job done and are also needed, but these are regular marketing provisions. Promotional products is something completely different. We have thousands of promotional products for you to choose from, which can host your company's name! Don't wait to be different. Choose to make an impact now.