Tip of the Day

Take Your Prospect’s Point of View

Don’t be caught off-guard the next time you have a chance encounter with a potential client. In your elevator pitch you should take your prospect’s point of view. Instead of reciting a list of your products and services from the start, address an issue the prospect has that you can help them with. Also adapt your pitch to the listener. A small businessperson may be concerned about cost, while a larger corporation may be more impressed by an example of your creativity. This is now the time, make sure your prepared with the marketing materials you need to shine!! Custom Printed Business Cards and Promotional Products make a big impact and shows off your creative professionalisms be sure to have them on hand.

Planning for the Summer Rush

If your business is lucky enough to be a part of the popular summer tourism, now is the time to get ready. The warm weather and increased vacationers will be here in no time!

Planning for the summer rush is not complete without a marketing strategy. How are you going to draw customers in? What methods will put you above the competition? What promotional products and material will you need?

These questions can all be answered with one easy step…Excell Print and Promotions.

• Start off by mailing sell sheets and marketing letters in early spring. This will attract vacationers while in their planning stage. Receiving a coupon with the letter or sell sheet will entice them to visit.
• Have plenty of updated brochures and posters printed. Hand out the brochures on location or around town. Hang the posters around the store to up sell products and services.
• Complete your marketing approach with custom promotional products advertising your business. These can be sold on site or offered as “freebies” for customers.
  

Make Excell Print and Promotions your one stop shop for all your marketing needs. Our quality products, friendly service, and low cost printing are sure to have you ready for the summer rush!

New Products Coming Soon

Excell Print & Promotions is adding new Notepad and Presentation Folder options to their product line. They will have the first quarter additions live and ready to purchase around February or March 2010.

Take a preview of what is to come below!

NOTEPADS

Notepads in various sizes and page count with a full four color process. All the notepads come with a nice sturdy chipboard backing and the pages are compiled of premium 70lb text with maximum brightness.

Notepads will be available in…
4.25” X 5.5” 50 Sheet Notepad on 70LB Premium Uncoated Text w/ Chipboard Backer
4” X 6” 50 Sheet Notepad on 70LB Premium Uncoated Text w/ Chipboard Backer
8.5” X 3.5” 50 Sheet Notepad on 70LB Premium Uncoated Text w/ Chipboard Backer
8.5” X 11” 50 Sheet Notepad on 70LB Premium Uncoated Text w/ Chipboard Backer

PRESENTATION FOLDERS

Impress your business meetings, conferences, and trade shows with durable, high quality Presentation Folders. Be one of a kind with the unique 6×9 mini folders. Complement your presentation with Sell Sheets, Flyers and Business Cards. UV presentation folders are available with UV coating on the front/outside area (Please Note: The inside/insert area of the folder will not be coated with UV). All Matte/Dull products will be printed with a matte coating on both sides.

Presentation Folders will be available in…
6” X 9” Presentation Folder on 14PT w/ UV
9” X 12” Presentation Folder on 14PT w/ UV
9” X 12” Presentation Folder on 14PT Matte/Dull Finish
9” X 14.5” Presentation Folder on 14PT w/ UV

These new products along with Business Cards, Letterhead, Envelopes, Postcards, Banners Brochures, Sell Sheets, Greeting Cards and more can all be found at www.excellprint-promotions.com. Visit the website or call 866-290-2789 today to see how Excell can help you with your marketing needs!

Promote Your Business for Success in 2010

Looking for promotional products to get your business off to a good start in 2010? Well, Excell Print & Promotions is your answer. Specialize in commercial printing both offset and digital, Excell Print & Promotions has years of experience to numerous customers in the Hi-Tech, Real Estate, Advertising, Retail, Financial Service, and Non-Profit sectors. You are guaranteed the necessary expertise to handle anything when it comes to printing or promotions.

Products includes Business Cards, Letterhead, Envelopes, Postcards, Banners Brochures, Sell Sheets, Greeting Cards and more!

Excell Print & Promotions has continued to provide their services by sticking to their 100% customer satisfaction goal. Their commitment to Service, Quality and Innovation is how they reach the goal. Using the latest and the best equipment and technologies available, they strive to deliver the Highest-Quality Printed Products with some of the fastest turnaround times in the industry.

Excell stays a step above the rest with…
• ONE -STOP SHOP – For all your printing needs.
• WEB TOOLS – A fully integrated E-Commerce enabled website for ordering, receiving instant quotes, product information and more.
• SPEED AND RELIABILITY – Most print jobs are completed within 4-5 days from the time an order is approved.
• CUSTOMER SERVICE – Total commitment to your satisfaction, no matter what.

Visit www.excellprint-promotions.com or give us a call today and see how we can help you with your marketing needs! Our 24 Hour Support can be reached at (866) 290-2789.

Tip Of The Day!

Alphabet soup is what you might think once you begin discussing artwork. Here’s a handy cheat sheet to help clarify the jumble.

• DPI (dots per inch) is the unit of measurement for resolution, communicating the density of dots in a print image or on a computer screen. It is helpful to remember that as the dpi doubles, the number of dots within a square inch quadruples. Therefore an image that’s 300 dpi will have 90,000 dots per square inch. Remember, the higher the dpi, the better the resolution of your image.
  
• CMYK color: This is the color method based upon pigments. “CMYK” stands for cyan, magenta, yellow and black. Using these four colors, most other colors can be achieved.
  
• PMS (Pantone Matching System): This is a printing color method based on a list of specially mixed colors by Pantone Corp. These colors are considered to be “pure” and “true” based on their exacting specifications.
  
• BMP (bitmap) is a map of dots or pixels, which typically comes in file formats such as .gif, .tif, .jpg or .bmp. Each dot can specify a color. The larger the resolution the better, but these files generally aren’t the best choice for imprint artwork.
  
• GIF (graphics interchange format) is often the format used for the photos you see on the Internet, because the files are small and download quickly.
  
• JPG or JPEG (Joint Photographic Experts Group) is a standard compression format for high-resolution color images. They too are created by pixels. The higher the dpi, the better the image of the jpeg.
  
• TIFF (tagged image file format) is a file format for exchanging bitmapped images.
  
• EPS (encapsulated postscript) is a type of graphics file written in postscript language.
  
• PDF (Adobe portable document format) offers an easy way to share files and to illustrate what you want your artwork to look like. However, these files aren’t always the best from which to have your garment imprinted

Let It All Hang Out with Custom Door Hangers

Door hangers can tell us a lot. They can tell us when a new Chinese place has come to town. They can tell us when our hotel room is being serviced by the maid. They can say both “Come In” and “Do Not Disturb” in a voice much louder than our own. But with a little imagination, your custom door hangers from ExcellPrint-Promotions.com can tell your customers so much more.

I know, those door hangers you get around the neighborhood advertising a new restaurant can be annoying. But you have to admit, they do grab attention. Maybe it isn’t the type of ad that is the problem but the ad itself.

By nature, door hangers have to be more versatile than your average flyer. They have to withstand the elements enough to stay on the door. If you spend your money and time creating and designing a door hanger out of heavy cardstock or a thicker weave paper, why make one that your customers immediately have the urge to throw away? Putting something worth keeping on your door hanger makes this a more valuable ad.

Some restaurants have chosen to print their entire menu right on the door hanger. After a customer tries your food, they can hang the menu and save it for later. Other clients, like club owners, car washers and clothing store clerks use door hangers as coupons, redeemable for discounts, free entry or a free drink.

A colorful design will also keep your customers from tossing this thing in the trash bin with the other junk mail. Separated from the catalogues, scams and bills, your door hanger should hang above the mail, defiantly mocking its blandness, screaming “I am more important. I am worthy of being on the door.” Bright colors, professional graphics or themes can make this happen. And we at ExcellPrint-Promotions are here to help.

So don’t just offer your customer another piece of kindling for the fireplace this winter. Give them something that they can hold on to and something that will hold on the door for them. Let it all hang out with Custom Door Hangers from ExcellPrint-Promotions.

Maximum Impact

Realize ROI With Pomotional Products

You Want The Latest...

Products and Ideas! Excell Print & Promotions through it's relationship with 3,500+ industry suppliers and the Advertising Specialty Institute, has immediate access to the latest promotional products to hit the streets. From USB Pen-drive watches to backpack radio coolers, we're always keeping our eye out for the hottest industry trends!

Using Our Programs Clients:

• Increase direct mail and print response rates
• Generate better targeted booth traffic and qualified leads
• Create long-term sales with key customers
• Improve morale with remote workers
• Develop good will with prospects, customers,
• employees, & vendors
• And much more!

Promotional Products Increase Customer Satisfaction!

A survey conducted by Dr. Richard Beltramini of Wayne State University, found that customers who received a promotional product with a "Thank You" letter were 43% more satisfied with the company than those who received the letter alone.

Promotional Products Generate More Sales Referrals!

Research done by Baylor University indicated that salespeople who gave promotional products to their customers received 22% more referrals that those who didn't use any ad specialty items at all.